May 4-5, 2018  |  Jackson Convention Complex


The Mercantile, presented by Mississippi Magazine, is a unique shopping event that is open to the public, that celebrates the great retail offerings available in the Magnolia State. Not only can visitors shop ’til they drop within a “walking map” of Mississippi, they can also learn more about where to stay, dine, and explore when they take a shopping trip to the actual town! 

Our very first Mercantile show featured more than 100 exhibitors and more than 170 booths of great Mississippi retail offerings. There were special appearances by Erin and Ben Napier of HGTV’s “Home Town,” as well as Easy Does It Entertaining talks by Patty Roper, and a “River Runway” fashion show. At the inaugural event in May of 2017, 6,000 people came from all over to celebrate and shop with merchants from around the Magnolia State. Mercantile 2018 promises to be bigger and better, and we want you to be a part of it! Please see our Frequently Asked Questions at the bottom of this page to learn more about being a merchant.


One thing that makes The Mercantile unique among other retail shows is our show layout. Booth space is assigned according to where a retailer is located within the state. Our walkable map allows shoppers to experience a sense of where the businesses are based, so that they can walk to a “town” and not only shop there, but also visit a Main Street or Tourism booth, and learn more about the area. We hope that this approach results in shoppers embarking on their own Mississippi adventures to shop, dine, and explore, planning trips and visiting new towns!


As people walked by, I heard several times how refreshing this idea is. I will be back next year!

MS Mud Apparel

I had multiple customers come purchase outfits and/or pieces from the fashion show after they saw on models.

Blush and Bashful Boutique

This show came off like it had been going on for years!  We hope to be a part of it again next year!

Dad's Disappearing Salsa

Y’all did an amazing job of getting a quality shopper through the door.  We could not be happier with how things went at this show!

Apple Annie's Gift Shop



These booths account for the majority of spaces, and are dedicated to retailers with plenty of inventory on hand to sell to shoppers. Prices good through 9/30/17.

1 BOOTH (10′ x 10′)  •  $595
2 BOOTHS (20′ x 10′)  •  $995
3 BOOTHS (30′ x 10′)  •  $1595
4 BOOTHS (40′ x 10′)  •  $2095


These booths are for businesses without inventory to sell at the show, but wish to display examples of products available to order or buy at a storefront. No money can be collected at these booths. One size is available and number is limited.

2 BOOTHS (20′ x 10′)  •  $395


These booths are smaller than other spaces (10′ x 5′) and are dedicated to Mississippi craftsmen and artists who would like to have a lower cost and smaller space to fill. These are still cash-and carry booths and inventory must be sold.

1 HALF BOOTH (10′ x 5′)  •  $295


These booths are 10′ x 10′ and are dedicated to Main Street Associations, Convention and Visitors Bureaus, etc. These booths are to promote their area or region to shoppers, providing information on local events, dining, activities, and more.

1 BOOTH (10′ x 10′)  •  $195

Please indicate on application what type of booth space you desire.
If you are accepted as a merchant/exhibitor, your payment will be processed and this application will be come your contract.

There are several ways for businesses to partner with The Mercantile through sponsorships. Benefits include representation in our advertising, signage, and more! Please contact Lori Brechtel at for more information.


We would love to speak with any media about The Mercantile’s goal of promoting shopping and traveling within Mississippi. If you would like to schedule an interview or receive a press release, please email Lori Brechtel at and we will be happy to come speak with you or provide you with any information or graphics.


We would love to speak with any media about The Mercantile’s goal of promoting shopping and traveling within towns throughout Mississippi. If your CVB, Main Street Association, or Chamber organization would like to have someone come speak with your members, please email Lori Brechtel at and we will be happy to schedule a time.


When and where is The Mercantile?
The Mercantile will be held May 4-5, 2018 at the Jackson Convention Complex.

Is The Mercantile a cash-and-carry show?
Yes. However, there are a limited number of display-only booths available for businesses who largely rely on custom orders. These booths will not be allowed to sell items at the show.

What types of businesses are accepted to be merchants at The Mercantile?
We will accept retailers that sell things like clothing, shoes, accessories, jewelry, art, home decor, garden items, packaged food products, and more. We cannot offer booth space to independent representatives of multi-level marketing companies. Businesses must be based in Mississippi.

How do I apply to be a merchant at The Mercantile?
A form can be found HERE or by clicking the link elsewhere on this page. Print and complete the form, then mail it 5 Lakeland Circle, Jackson, MS  39216, or email it to

Will I automatically be accepted as a merchant?
We will make every effort to include as many businesses as possible, while still maintaining a variety of the type of merchandise sold and a well-balanced representation of towns from around the state. For example, if we already have applications from several jewelers from the “Starkville” area on the map, we might reach a point where we won’t accept any more.

If I am accepted, will I automatically get the number of booths I want and/or a corner if I request it?
Again, we will make every effort to fulfill those requests. Applications are considered in the order they are received. If for some reason we cannot provide the number of booths or location you desire, we will contact you to let you know what we can offer.

I sell my own food/beverage products. Can I sell these items at The Mercantile?
Yes, provided it is packaged food, i.e, packaged toffee, cheese straws in sealed containers, dip mixes, and not food specifically meant for onsite consumption. The Jackson Convention Center does not allow the sale of ready-to-eat food at the venue. Samples may be given (not sold) in a maximum size of 3 ounces, provided all health codes are followed. Alcoholic beverages are not allowed for sale or sample under any circumstances.

What is provided with the cost of my booth(s)?
Booths come with a skirted table, a chair, and an identification sign. However, you are not required to use them.

Will my booth have electricity?
Electricity does not come with the booth, but may be arranged with Convention Display Service, the company that constructs the booth set up and provides all electrical services. Once your booth space is reserved, Convention Display Services will send you information regarding your electrical needs and can offer that to you for an additional fee, paid directly to them.

Will there be Wi-Fi connection for my point-of-sale equipment?
Yes. This will be provided at no additional charge to you. We contract with the Jackson Convention Center for a very powerful connection capacity. You should have no issues running your credit card equipment. Merchants are not allowed to contract to third parties to bring in Wi-Fi service.

Will I have to pay taxes on my sales there at The Mercantile?
Yes. State and city laws require that the taxes due from sales of merchandise there at the show be paid at the close of the show. Tax forms will be provided to you, and everyone selling merchandise is required to complete the form and pay the taxes at the close of the show on May 5.

What sort of promotion will there be for The Mercantile?
Coverage will be provided in several issues of Mississippi Magazine, There will also be comprehensive newspaper, billboard, television, and social media campaigns.

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